Recently, I came across this YouTube video on Korean skincare industry. Lately, I have been fascinated with skincare and have been doing a lot of research on it. In the video, I came across a terminology that was very alien to me as it might be for you too. Soft power. The Youtuber stated that South Korea uses soft resources. I found it really intriguing so I decided to read a bit about it. In his book ‘Soft power’, Joseph Nye, an American political scientist, has described soft power as “getting others want the outcomes you want, by co-opting them rather than coercing them”. In his paper ‘A theory of soft power and Korea’s soft power strategy’, Guen Lee from Seoul National University has mentioned that “when soft resources or what we can call as intangible resources are used to exert an influence on others, it is called soft power”. Soft power influences the thinking process of others. Soft resources can be classified as any intangible asset such as brand, knowledge, skills etc. ...
Bonjour! I'm Aditi Panigrahi, a 21-year-old, Finance graduate from NMIMS University. I love singing, cooking, reading books and writing. I recently developed a fervid interest in studying global politics and this is where I share all that I read or learn about it. My aim is to spread knowledge about topics that are alien and unheard-of. Hope you all like what you read on my blog!